Bob Cicherillo Fired As Jr. Nationals MC – IronMag Bodybuilding Weblog


by Christian Duque

When information hit that legendary bodybuilder turned contest MC Robert “Bob” Cicherillo had been dismissed from his duties at one of many largest contests within the NPC, it despatched shockwaves all through the health trade. This was the case for a pair main causes.

For starters, the [relatively new] promoter of the Nationals is taken into account by many to be one of many closest allies to crucial chief in newbie {and professional} bodybuilding on the planet. If anybody thinks all promoters are created equal, they’re sadly mistaken. To get fired by the promoter Cicherillo received canned by, can simply be a profession killer; nevertheless, Bob can be in a singular scenario due to his sturdy ties all through the nation and around the globe.

Cicherillo has prided himself on being loyal for many years. He’s taken numerous abuse for standing sturdy with the federation, be it from rebels like Lee Priest, media voices like Dave Palumbo, and/or previous officers who’ve lashed out in opposition to him due to the very fact he’s so loyal. In lots of actual methods, bodybuilding is a chess sport; it’s additionally very a lot a pondering man’s sport. The previous Mr. USA has all the time stored issues on his plate. He’s very sensible in that regard.

Whereas many retiring bodybuilders, together with Mr. Olympias, have gone onto private coaching and dodgy coaching schemes to pay the payments, Bob was eager to know the place the web was going, lengthy earlier than there was social media. In a really possible way, when he and Dan [Solomon] launched into Professional Bodybuilding Weekly, they cemented their place within the trade.

Now, understandably, there are main variations between being within the sport and being on the enterprise aspect of issues. Apparently Bob has been in a position to develop a robust presence in each. When he knew retirement was imminent, he labored with, Dan, and numerous totally different corporations. Generally “his work” would include doing a string of shoutout movies and carrying an organization shirt for a number of months, however guess what, that paid the payments. With one such firm, he even had the title of Vice President, however who is aware of what he truly did?

I like Bob, however is he a little bit of a bullshitter? Perhaps greater than a bit. The health trade isn’t too far off from the world of used automobile gross sales. That’s not essentially a knock on those that “hustle,” as a result of somebody has received to get the gigs and somebody’s received to receives a commission.

On the finish of the day, what’s a contest MC at a bodybuilding present? In addition to a number of jokes and a little bit of a schtick (in the event that they’re expert sufficient to create one), all they’re actually doing is studying names off a sheet. It’s not rocket science. Maintain a beverage close by to maintain from dropping your voice, familiarize your self with the powerful sounding names, and make some eye contact (on occasion) with the judges, possibly plug the distributors, and sometimes attempt to rally the group. Once more, it’s a key job, but it surely pales compared to expediting and judging.

Expediting requires full management of the stage, finding rivals, and ensuring there’s a gentle circulation on and off the stage of rivals. Nice expediters hold to their schedules. Guys like Tony Roberts and Rick Bayardi have develop into so good at holding exhibits on schedule, that they’ve develop into among the most wanted on the planet. That is why they work the Arnold Traditional and the Olympia Weekend.

Judging can be extraordinarily skill-oriented. Think about seeing a whole lot of our bodies and having the ability to select the most effective from group after group. From there, the most effective of the most effective sq. off, and winners are chosen. The sort of work requires a robust reliance on years and years of take a look at judging and judging on the varied ranges from native to regional to nationwide and professional. To check MC work to what expediters and judges do, can be a hell of a stretch. It will be fairly silly, truly.

Nonetheless, Bob was in a position to create a distinct segment. From his corny jokes to annoying the rivals with build-ups that basically don’t result in outcomes. His fits are the speak of the city and his self-confidence is one thing of document. I typically suppose Bob’s self esteem can arrive as a lot as half an hour earlier than he does to a venue. Significantly, although, he’s filled with himself and that’s a part of what’s stored him on high for so long as he has been. If he have been a humble, soft-spoken man, he wouldn’t have been in such demand that years in the past he bragged about MCing small contests for no less than $5,000 a chunk. Think about making that sort of cash, with out breaking a sweat, and having the ability to name your self the “voice of bodybuilding.” It might not be an correct evaluation of his true function within the sport, but it surely’s all about the way you current your self.

To the world, the previous Mr. USA and Masters Mr. World, is seen with essentially the most highly effective folks within the sport, he breaks bread with them, and he’s been the athlete’s rep for so long as the publish has existed. What does he truly do? Who the hell is aware of. That’s not the purpose. The purpose is, he sells it and he’s in a position to stack his self-confidence with the excessive demand for his MC work.

The crowning glory is his work with the Mr. Olympia. The Olympia is, in spite of everything, the Tremendous Bowl of Bodybuilding. Anybody who works for it, has hit the large leagues; nevertheless, his function makes him extra seen to the followers than even Dan Solomon (who’s truly the promoter) or Jake Wooden (who owns the darn factor!). The actual fact is, everybody is aware of Chick and he makes use of that reputation to open doorways and silence critics. That mentioned, this previous weekend, when he was fired as MC of the NPC Nationals, many imagine it will carry probably the most prolific bodybuilding influencers off his excessive horse. I’m right here to inform you, it received’t.

Whereas my good friend Nick Trigili did a terrific job breaking the story and different shops like RXMuscle did a good job weighing in with in-depth commentary, on the finish of the day, it’s all simply sizzling air. Bob may care much less. If anybody thinks Bob is cringing on the information he was fired – or – punching the partitions of a room someplace, wishing everybody would simply cease speaking about him, you then clearly don’t get Bob and also you don’t get the trade. It doesn’t matter if folks love you or hate you, in the event that they’re speaking about you, that’s a terrific factor. And for all of the up and coming MC’s that suppose Bob’s termination from Nationals will by some means create a emptiness for his gig on the Olympia, dream on. He was fired at Nationals. Which will or might not have an effect on his function with that contest subsequent 12 months. It additionally might or might not have an effect on his work in that zone. Will his termination from the Nationals cease different promoters from wanting to rent him for his or her exhibits? I doubt it. If, something, the controversy may simply as effectively make him be in better demand.

If you wish to fireplace somebody like Bob and also you need to actually hit him arduous, it ought to be completed privately. When it’s completed publicly, it feeds into his reputation. Now folks need to know extra!! Being the advertising genius that he’s, he’ll use any press, as a solution to promote himself.

No matter emotions you could have about Cicherillo, the man is entertaining, and promoters who need to placed on the most effective contests attainable, need to guarantee their exhibits are enjoyable. Even Nationals. Bob might have been fired, however he couldn’t have been fired, if he wasn’t employed, initially. That’s fairly probably the most important present within the newbie division they usually may rent whoever they wished. They employed Bob. Simply because the person received fired, for no matter cause, doesn’t instantly take his expertise away, it doesn’t throw water on the demand for him, and it actually doesn’t take away from the years, a long time of loyalty he’s had for the federation. Then once more, I’m only a author and this text is only a assortment of my ideas. I can say that I don’t suppose Bob’s firing can have any influence on the Olympia Weekend.

I’ve by no means met Jake Wooden, however I’ve seen how he carries himself. He doesn’t strike me as a person who makes hasty choices or runs from life’s many hurdles. Is he comfortable his Olympia MC received canned from the most important newbie present in bodybuilding? In all probability not, however is he going to fireside him too, making a domino impact? I say no. I’m of the opinion that the identical approach Jake didn’t cancel Shawn Ray, he received’t be firing Bob in some sort of knee jerk response. Will this be addressed internally, that, I’m all however certain of, however I don’t suppose Bob’s job on the O is in jeopardy.

Additional, I believe Bob is already onto future plans. Did he receives a commission? None of my enterprise. Will he MC the Nationals once more? Who is aware of? I actually don’t. Would I be shocked if he MC’s the Nationals in 2022? No.

In a really possible way, the information of this firing, might very effectively draw out Bob’s fiercest critics, very similar to the information tales with Shawn Ray did a number of weeks in the past. Many will name for a altering of the guard, pushing Bob out, and demanding all types of concessions they’re by no means going to get. Then once more, let’s wait and see. Let’s wait and see.

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